Newport Beach, CA—November 15th, 2001 — For Benton Express, a Less-Than-Load (LTL) regional trucking company from Atlanta, Georgia, keeping track of its tractors, trailers, drivers, loads and customers is central to its business success. Benton depends on technology to help them manage these complex and rapidly changing dependencies. It's custom-written Universe-based transportation system has been refined for nearly two decades and is used by Benton's dispatchers, customer service representatives, drivers and customers to track key data points related to shipments. Benton had evaluated truck- based communications such as Qualcomm's satellite-based system that relays messages to and from the trucks including GPS positional data. The Qualcomm system, while effective, was also very expensive to support and maintain and required expensive truck- based satellite transceivers.

Mark Headrick, IT Director for Benton, recognized that Benton's driver carried Nextel cellular radios with them while on the road. These devices were selected for their ability to provide inexpensive voice communication for the drivers but Mark recognized that for a $10.00 additional service charge per month, these devices could be used for truck- based data communication as well. The challenge lay in building the wireless application that would run on the Nextel phone and connect directly with the UniVerse-based applications running at HQ. The applications would need to be very simple and easy to operate.

Benton turned to Strategy 7 Corporation for the answer. Strategy 7 is a seasoned and successful provider of UniVerse products support, with expertise in middleware and Internet strategies. In addition, Strategy 7 is a pioneer in the area of wireless application development. Based on the analysis of Benton's present and future needs, Strategy 7 Corporation recommended the Brience wireless application platform. With Brience, Benton was able to re-use and leverage the java-based code it had already written for it's web-based E-tracking system. This significantly reduced the development time required creating a working wireless application. In addition, Brience's ability to support over 350 devices including the Nextel phone was key in the decision.

Benton's first application is for delivery confirmation. As the truck driver departs the terminal with his load, he is given a Nextel phone to carry. The URL to the wireless delivery application is bookmarker on the phone so that the driver need only press one button to view the shipments for the day. He can then scroll up or down the select the shipments. From the next menu, the driver can select the order number and a list of recent receivers (signatures) is displayed for that shipment. The trucker can then select the correct receiver and the system back at HQ is updated with the delivery confirmation complete with date, time, signature etc. This information is updated to the dispatch system in real time, which also updates the internet immediately.

The application itself is simple and the engine used, Brience, allows it to be easily customized to fit the unique needs of nearly any delivery company. While Benton chose to use the Nextel telephones, the application can also support other devices including handheld computers with bar code scanning and magnetic stripe readers for extended function and convenience.

Another interesting feature is that this application can interface with Voice gateway products that allow navigation of the application with pre-recorded or synthesized voice prompts and voice recognition or touch-tone input.

Benton Express projects costs savings due to avoidance of Qualcomm infrastructure costs as well as internal process cost reductions to be well in excess of $250,000 in the first six months. Delivery confirmation is but the first of many applications slated for Benton Express as it seeks ways to cut costs, improve service and run a leaner business in these challenging economic times.

About Strategy 7 Corporation
Strategy 7 Corporation has helped hundreds of organizations, large and small, adapt in the face of rapidly changing technology. The Strategy 7 team has consistently helped clients define, develop and deploy business solutions across many industries. Strategy 7 is a nationally recognized value added partner for top vendors including Hewlett-Packard, IBM, Informix, Oracle, jBase, Raining Data, Broadvision and Brience. The company combines expert level delivery skills with a passion for partnering with its clients including American Express Financial Services, Ryder Logistics, Signa, NuSkin, AT&T, UCLA and the State of New Mexico.

FOR MORE INFORMATION OR TO SET UP AN INTERVIEW,
PLEASE CONTACT Arturo Leon @ (949) 719-9410 or at .